Netflix apologises for inappropriate ‘Cuties’ poster amid criticism it ‘sexualises’ children

Netflix has tendered an apology for the “inappropriate” marketing poster it released to promote the much anticipated French movie, Cuties.

The American media service released the poster, showing the young girls of the film in suggestive dance poses.

This led to a petition in Change.org to remove Cuties from the streaming platform, calling it, “disgusting as it sexualizes an eleven-year-old for the viewing pleasure of paedophiles and also negatively influences our children.”

The petition added that there is no “need for such content in that age group, particularly when sex trafficking and paedophilia are so rampant.”

Following the criticism received over the chosen artwork, Netflix apologized for the mistake and has taken down the Cuties poster.

Netflix responded to the backlash with an apology tweet on the company’s official Twitter account.

“We’re deeply sorry for the inappropriate artwork that we used for Mignonnes/Cuties. It was not OK, nor was it representative of this French film which won an award at Sundance,” Netflix shared on Twitter. “We’ve now updated the pictures and description.”. They tweeted.

See tweet below;

We're deeply sorry for the inappropriate artwork that we used for Mignonnes/Cuties. It was not OK, nor was it representative of this French film which won an award at Sundance. We’ve now updated the pictures and description.

— Netflix (@netflix) August 20, 2020